All publicity works upon anxiety. The sum of everything is money， to get money is to overcome anxiety. Alternatively， the anxiety on which publicity plays is the fear that having nothing you will be nothing.
所有的宣传都是基于焦虑。一切东西，归根到底就是金钱，有钱，就能克服焦虑。或者换句话说，宣传所作用的焦虑，其实是一种恐惧，是一种“如果一无所有，我便一文不值”的恐惧。
——约翰·伯格